For the past 20 years, websites have been the best way for customers to find out information about businesses quickly and reliably. However, with the rapid improvement in chatbot intelligence and the ongoing explosion of mobile platforms and messaging apps, communication is moving away from phone calls, SMS, and email.
The traditional static business website as it exists today is augmented by seamless customer service chatbots that can answer nearly any customer question instantly and provide a seamless experience across every platform that a business is active on.
Digital-savvy businesses are increasingly using chatbots to deliver exceptional, personalized customer experiences that win new customers and convert more sales.
The health & beauty industry is traditionally behind the curve of online marketing and has been slow to adopt new technology to attract customers. A lucky few businesses can rely on incredible quality service and word of mouth to ensure clinics are fully booked. However, the reality is that the vast majority cannot. This is where chatbots can play a vital role in attracting new customers and increasing customer loyalty.
A chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, and mobile apps.
At Health and Beauty London, we believe chatbot is a very useful tool for local businesses to automate their processes and services in their business to reduce the workload of your team, save costs and help customers to help themself 24/7/365.
We think that chatbots are perfect for service-based businesses that are so hyper-focused on the in-person experiences. By answering questions automatically and routing guests to real humans only when necessary, chatbots can help clinics simultaneously improve customer service (thereby driving more customers to their physical businesses) and also free up time for their staff to spend improving their actual in-house experience.
We are working with Manychat which is the market leader for chatbots. We create a chatbot for your specific business which is gonna integrate with Facebook Messenger and work for you.
Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings, and group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts. Facebook Messenger is a texting app for both one-on-one and group messaging, but it can also send images and video.
A bot is a series of automated conversations that can answer common questions from your customers over Facebook Messenger. This could be to explain what your product or service does, gather information about the customer, deliver helpful content, or nurture them towards a sale.
Why do I need it?
Every day it’s becoming harder to reach your audience. People open less email and social media is so noisy your organic reach is often less than 10% of your audience. Facebook Messenger bots solve this problem by providing personalized and automated conversations with your customers. It is real-time, interactive, and has 80% open rates.
Help customers find your business right inside of Messenger, then offer them turn-by-turn directions or the option to book an appointment.
What can a bot do for my business?
Our bots allow you to automatically welcome new users, send them content, schedule messages, respond to specific keywords, and much more.
Chatbots are skillful at building engagement with customers, be it online or in your clinic. They can make recommendations, book appointments, offer special deals, and answer any questions or concerns a customer has through a fun, conversational interface. There are many chatbot ideas you can try out. The process is quick, easy, and potentially reduces the risk of confrontation.
Here are seven examples of how using a chatbot can benefit your restaurant on a daily basis:
At the most basic level, a live chat on Facebook can provide important information about your business, but in a more engaging way. It can share details about your products or services, your hours, directions, or prices, and your reviews and examples of your work.
However, that’s not all a health and beauty bot can do. While they were initially used only to handle these simple customer-service inquiries, they’ve now evolved into savvy virtual assistants with even more robust functionalities. Use them to:
✅ Send news and updates to subscribers 🔔 One of the most helpful features of Facebook chatbots for business is the ability to send messages to segmented groups of subscribers to re-engage them. You can share information about new products, sales, coupons, and more to engage prospects and customers. You can send these messages within 24 hours of a user’s last interaction with your bot, or you can pay to send a Sponsored Message at any time.
✅ Provide 24/7 support 💻 The beauty of chatbots—pun intended!—is that they have no off-hours. It doesn’t matter which time zone the user is in, or when they try to book an appointment or request information. The bot will always be available to chat with them and offer help, day or night.
Schedule and book appointments 📅 A chatbot makes appointment scheduling for brick-and-mortar businesses quick and simple. Clients can access this feature instantly and at any time, without having to leave the Messenger app or fill out any clunky web forms.
✅ Sell products 🛍 A beauty bot makes product sales for eCommerce businesses much easier. Just like with appointment booking, sales can be made 24/7 through the Messenger app. Combine this functionality with a bot’s ability to send promotional messages about sales or new products to users, and you’ve got a streamlined, highly effective new sales funnel in place.
✅ Provide personalized, expert advice 🗣️ It’s in the best interest of any health&beauty business to position themselves as an authority in their niche—and chatbots are great for this. By pre-loading your bot with helpful tips, tricks, and advice, you can provide users with the useful and engaging experience of chatting with a beauty expert. Questions about the customer’s hair type or eye shape, for example, can be used to generate hairstyle recommendations. This can go along with the opportunity to book an appointment, or suggest makeup products with links to buy them. It’s a simple but high-value way to promote trust in your brand and promote sales, too.
✅ Entertain, educate, and inspire ✨ Chatbots offer other functionalities to help your brand build credibility with users, too. You can use messages with certain tags to send content designed to entertain, educate, and inspire your users. For example, you could offer a quiz that will recommend a nail color or face-mask type based on mood. Users tend to respond well to this type of creative, engaging content, and it can lead to increased brand loyalty and sales.
You can deploy a chatbot to accomplish many different actions. It’s therefore important to consider what role you want the chatbot to play in your business.
You may simply want to use it as a productivity tool that answers simple, but frequently asked questions such as “What are your opening hours on Sunday?” or “Do you have online options?”. Or you may want it to play an active role in enhancing your marketing strategy. The important point is to map out what you want to achieve and monitor its success, which means creating objectives that are realistic and easy to track.
Maximize the Potential of Your Chatbot
Getting the best results from the deployment of a chatbot is reliant on synchronizing it with your marketing and other customer-facing efforts. While staff focus on appointments and daily routine activitities, the chatbot is busy engaging with consumers and accruing vital data that will deepen your understanding of your customers.
This makes the chatbot a vital intelligence-gathering tool. Armed with customer contact details, their previous ordering history, and preferred method of communication and payment, the chatbot can provide a more personalized experience and incentivize loyal customers. This will enhance the experience you offer to customers, increase loyalty, and the chances of repeat business.
The use of chatbots can be critical, especially in the case of millennials, who often prefer not to speak to a person when dealing with a brand. Instead, they increasingly expect a seamless digital experience. Deploying a chatbot will show that your business understands their needs and expectations.
A health&beauty chatbot is a proven customer service technology bringing health&beauty establishments higher user engagement, attendance, and reservation rates. The use of chatbots leads to an organic 20 percent increase in the number of bookings and the client base starts growing due to the regular informing about discounts and promotional offers.
For a modern health and beauty clinics, it’s critical to constantly be in contact with potential patients and quickly answer the incoming questions and calls. Unlike the administrator or a reservation manager, the health&beauty bot works around the clock. It tells about the establishment (address, phone, working hours), shows the services, and confirms reservation for a specific date and time. Also, it can help customers organize a memorable event by advising them and making announcements. For businesses, the bot simplifies the process of collecting 5-star reviews. It asks guests to rate their experience and if the feedback is positive, the next request is to leave a review on Google Maps, Facebook, or Yelp.
UNITE Human and Artificial Intelligence
Health and Beauty London offers you the hybrid chat solution that combines the best of 2 worlds; the efficiency and scalability of chatbots integrated with the expertise and human touch of your team. Smooth collaboration between AI Chatbot and Human Touch to deliver ultimate customer experience.
Let a chat-bot automate your processes and services smoothly 24/7/365. Doesn’t need a vacation, doesn’t get sick, doesn’t ask for raise and it does exactly what you program to do ;))
We created several demos for health&beauty automation with chatbots to demonstrate the process and would like to show also how it works & how easy to integrate into your business.
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